Project:
Design of new rental outlet for Hertz

Location:
Mall if Africa

Brief:
We were approached to develop a new look for the Hertz car rental front of house for their store in the Mall of Africa. Their existing stores have lacked a modern fresh appeal and so we began by implementing a clean modern white base with wood textures and accenting with the bold yellow colour of the Hertz brand. The Hertz logo slants forward as part of their moving forward ethos so we incorporated this concept into the front counter and wood patterns.